Brickfilms: The LEGO Revolution

Thus began the cultural phenomenon known as the brickfilm. A brickfilm is a movie that is created by using LEGO’s, MegaBloks and other plastic, brick-shaped connective toys. Many people, particularly those who had long been LEGO collectors, started to use their blocks to build intricate sets and characters, carefully posing and then repositioning them for frame after stop motion frame.

The MovieMaker set was quietly discontinued soon after its release. The camera quality was poor, and it could no longer justify the high-dollar price tag. It had, however, sparked a wonderful interest in using LEGO’s to make stop motion films. These building bricks were the perfect medium for aspiring animators. They were small, portable, plentiful, and did not require painstaking set design or armature construction. It was, essentially, an untapped concept that began to blossom into a marketing bonanza for LEGO.

Customers began to publish their brickfilms on the internet. Jason Rowoldt, a brickfilms fan, designed a website with the same name and used it to display various brickfilms that he had viewed on other internet sites. He accepted submissions from other brickfilm enthusiasts, and the site quickly grew into the wildly popular internet destination that it has become today. It is currently owned by Josh Leasure, who took over duties in 2003. is a booming, thriving community. It is made up of collectors, animators, special effects junkies and all-around fans. The website has an immense gallery of homegrown brickfilm productions (as well as some that look like big-bu